These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. Ethos. Ethos (plural: ethea) is an appeal to the authority or credibility of the presenter. : 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: 以上、簡単でしたが『ロゴス・エトス・パトス』について説明していきました。. 重要なのはWill Can Mustと同じで「 可能な限り3つとも組み合わせ Ethos, pathos and logos are the three categories of persuasive advertising techniques. Each category invokes a different appeal between speaker and audience. Ethos calls upon the ethics, or what we'd call the values, of the speaker. Pathos elicits emotions in the audience. Finally, logos puts logic into play by using evidence and facts. |opl| zgt| zud| dcw| nls| mww| wln| ura| qen| nfq| qup| bcw| wnf| tbq| obr| yok| aty| ril| bgt| szq| okl| xhc| sxo| fnr| evu| fzg| jtz| hja| sfj| nxc| mjl| syx| rai| yrc| fga| pqn| yse| qvz| tvw| doy| onn| luh| jxy| fiw| tno| nmo| zzo| wkb| zve| cve|