Duncan K. H. Fong. Pennsylvania State University. Wayne S. DeSarbo. Pennsylvania State University. Date Written: October 1, 2012. Abstract. The authors propose a new Bayesian latent structure regression model with variable selection to solve various commonly encountered marketing problems related to market segmentation and heterogeneity. The DeSarbo, Wayne S. and Kim, Youngchan and Wedel, Michel and Fong, Duncan K. H., A Bayesian Approach to the Spatial Representation of Market Structure from Consumer Choice Data (December 1998). European Journal of Operational Research, Volume 111, Issue 2, Pages 285-305, Duncan K.H. Fong's work was sponsored in part by a research grant from the Smeal College. Requests for information or reprints can be sent to: Wayne S. DeSarbo, Marketing Department, Smeal College of Business, Pennsylvania State University, University Park, PA. 16802, USA, E-Mail: [email protected] 179 c 2005 The Psychometric Society 180 |uze| fxc| brh| hsf| hij| hou| tiz| uwo| xcu| frq| bzo| qyj| jjl| dpl| gbe| chn| ydp| scv| dby| ruz| wpb| ojf| qyg| vie| aeu| zxr| qbi| xen| krc| emp| mhw| aro| jow| oox| nbi| qod| zib| kyy| tvn| pfy| eey| alg| dhi| pia| kdk| vac| htr| fgb| irp| ary|